// Portfolio

Making brands more human.

People don’t connect with companies, they connect with people. And in order to connect and understand what’s happening in the world around us we use our senses. They help us make sense of the world.

That's what I aim to do. Create brands that people feel connected to. Form partnerships between dreaming and doing.

Homerr

Rebranding (w/ NATWERK)
Brand Story, Social Strategy, Tone of Voice

Girl with boxes in her hand suggesting a happy homerr sustainable vibe.

Niluk

Creative Campaigns, Brand Story,
Social Strategy, Events

Offerte

Rebranding (w/ theOXstudio)
Brand Identity, Tone of Voice

Zwarte Roes

Case Study for Massive Music
Sonic Branding, Creative Concept

Humanising brands

People don’t connect with companies, they connect with people. And in order to connect and understand what’s happening in the world around us we use our senses. They help us make sense of the world.

Hearing

Our brains turn sound into meaning. And when we hear a story, the neural activity increases fivefold.*

Brand identity
Brand story
Tone of Voice
Social Strategy

Seeing

When we see something beautiful, like art, the brain reacts similarly as when falling in love. Both trigger dopamine, which brings excitement and pleasure.

Rebranding
Digital Design
Photo/videography

Feeling

Touch stimulates the brain to release oxytocin, which increases trust and empathy and gives you a warm, fuzzy feeling.

Events
Offline advertisement
Creative Campaigns

Intuition

Next to using our senses, we can tap into our intuition to analyze and solve problems. With your instinct you can draw meaning from seemingly disconnected facts.

Which is why I love moderating events, as you tap into the discussion of the audience and the speaker and connect them with pertinent questions.

These are some of the companies I've worked with and events I've helped at.