Why this fits the brand
Specialty coffee is defined in the first 3 stages of the process, but by creating an experience at home you make it full circle:
- By putting more care and attention in the final stage, you increase the quality and experience
- The sound enhances the different flavours in the coffee
- It allows customers to explore and play with the Zwarte Roes, which is an extension of their brand
Bonus: their FAQ's show that they have to explain to their customers that their coffee tastes different from supermarket coffee. This sound logo will emphasise ‘specialty’ in specialty coffee, and will probably make people more aware of the differences with 'normal' coffee. That means less complaints!